NTISthis.com

Evidence Guide: BSBMKG409 - Design direct response offers

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG409 - Design direct response offers

What evidence can you provide to prove your understanding of each of the following citeria?

Design offer components

  1. Determine what will be supplied in direct response offer in conjunction with team members
  2. Determine what respondent must supply or do in response to offer
  3. Select and document appropriate types of offer to be made to customers
Determine what will be supplied in direct response offer in conjunction with team members

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine what respondent must supply or do in response to offer

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and document appropriate types of offer to be made to customers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Test direct response offers

  1. Provide customers with a range of direct response offer options
  2. Provide vehicles for customers to provide feedback on direct response offer options
  3. Analyse customer responses to test offers and follow up if appropriate
  4. Modify products or services being offered based on provided customer feedback
  5. Ensure offer option selected matches organisational marketing objectives and solves marketing problems
  6. Match supporting material requirements to type of direct marketing sale
Provide customers with a range of direct response offer options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide vehicles for customers to provide feedback on direct response offer options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse customer responses to test offers and follow up if appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Modify products or services being offered based on provided customer feedback

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure offer option selected matches organisational marketing objectives and solves marketing problems

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Match supporting material requirements to type of direct marketing sale

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select offer pricing structure

  1. Evaluate factors affecting pricing to determine normal or average selling price of offer
  2. Determine shortterm pricing strategies
  3. Select payment term options
Evaluate factors affecting pricing to determine normal or average selling price of offer

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine shortterm pricing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select payment term options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and design required customer service levels

  1. Design process ensuring accepted offers are fulfilled promptly
  2. Develop procedures to ensure prompt answers to queries and complaints regarding product or service
  3. Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service
Design process ensuring accepted offers are fulfilled promptly

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop procedures to ensure prompt answers to queries and complaints regarding product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design offer components

1.1 Determine what will be supplied in direct response offer in conjunction with team members

1.2 Determine what respondent must supply or do in response to offer

1.3 Select and document appropriate types of offer to be made to customers

2. Test direct response offers

2.1 Provide customers with a range of direct response offer options

2.2 Provide vehicles for customers to provide feedback on direct response offer options

2.3 Analyse customer responses to test offers and follow up if appropriate

2.4 Modify products or services being offered based on provided customer feedback

2.5 Ensure offer option selected matches organisational marketing objectives and solves marketing problems

2.6 Match supporting material requirements to type of direct marketing sale

3. Select offer pricing structure

3.1 Evaluate factors affecting pricing to determine normal or average selling price of offer

3.2 Determine shortterm pricing strategies

3.3 Select payment term options

4. Determine and design required customer service levels

4.1 Design process ensuring accepted offers are fulfilled promptly

4.2 Develop procedures to ensure prompt answers to queries and complaints regarding product or service

4.3 Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design offer components

1.1 Determine what will be supplied in direct response offer in conjunction with team members

1.2 Determine what respondent must supply or do in response to offer

1.3 Select and document appropriate types of offer to be made to customers

2. Test direct response offers

2.1 Provide customers with a range of direct response offer options

2.2 Provide vehicles for customers to provide feedback on direct response offer options

2.3 Analyse customer responses to test offers and follow up if appropriate

2.4 Modify products or services being offered based on provided customer feedback

2.5 Ensure offer option selected matches organisational marketing objectives and solves marketing problems

2.6 Match supporting material requirements to type of direct marketing sale

3. Select offer pricing structure

3.1 Evaluate factors affecting pricing to determine normal or average selling price of offer

3.2 Determine shortterm pricing strategies

3.3 Select payment term options

4. Determine and design required customer service levels

4.1 Design process ensuring accepted offers are fulfilled promptly

4.2 Develop procedures to ensure prompt answers to queries and complaints regarding product or service

4.3 Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service